The platform is rolling out a new feature that permits them to reduce the quantity of artificial intelligence-produced videos appearing in their streams. This move comes as the platform disclosed that it now features more than 1 bn AI videos.
Pilot Phase and Launch
This change is undergoing trials over the next few weeks before a global launch. This advancement comes amid a surge in AI-generated material, spurred by emerging content generation software.
AI Content on Other Platforms
It has been noted that approximately 10% of the fastest-growing content creators on another major platform exclusively feature AI-generated videos. A considerable share of this material is considered low-quality AI content, a term for substandard, factory-style content that is typically absurd or bizarre.
“We know from our community that a lot of users like content made with AI tools, from AI artwork to informative clips, and we want to offer the community the power to adjust the amount of that, according to their own preferences,” stated a spokesperson.
Volume and Proportions
The platform shared that there are presently 1.3 billion videos on its service identified as artificially created. Collectively, more than 100 m media items are uploaded to the platform daily, making AI content a relatively small percentage of its complete catalog.
User Control Features
Viewers will be capable of decrease or raise the amount of AI content they watch by accessing the content preference setting in the app and picking “AI-generated content”. Other topics that can already be adjusted under the tool encompass politics, clothing, aesthetics, and movement.
Platform Guidelines
Its rules require users to identify convincing AI-made content, and it bans malicious fake videos of celebrities or emergencies. Any authentic-looking artificial content that is without a tag can be taken down under its user guidelines.
Furthermore, the service will now apply an artificially created watermark to content created with its proprietary AI systems, or identified by an cross-platform project for identifying artificial media. This step is designed to stop users from trying to evade the tagging system.
Educational Initiatives
The platform is additionally launching a $2 million awareness program for experts and organizations to produce educational content about using AI responsibly. This project will support charitable organizations specializing in teaching computer science.
Moderation Strategy
TikTok has defended its moderation strategy, during discussion over proposals to cut jobs for numerous safety staff in the UK. The company is expected to cut hundreds of positions in its user protection team in the UK capital, with labor groups and internet security professionals raising concerns that staff are being displaced by AI moderation.
A company official clarified that staff-based oversight would remain essential, but artificial intelligence can protect employees by filtering out the most harmful content before it gets reviewed by people. TikTok reported a significant reduction in explicit and harmful content reviewed by human moderators over the last 12 months due to the use of its AI tools.
“We think that it’s essential to integrate humans and technology to keep the platform safe,” the official commented. “We’ll have humans as integral to the approach, but we additionally believe it’s extremely critical to limit contact with harmful content as swiftly, which is why a extensive automated help is really helping us process content quickly.”
